Today’s organic shoppers are more mainstream and diverse than ever

A recent survey conducted by organic produce leader Earthbound Farm has good news for 100% organic brands like ours: consumers
plan to buy more organic products.

While some results were not surprising — health is still the number one reason to purchase organic and the younger the consumer the more
organic they say they buy –others were contrary to common assumptions of organic shoppers.
This study went beyond demographics to get a pulse for what real people who buy organic are really like in their daily choices, including when they prioritize organic in their lives and when they don’t. Earthbound Farm created this infographic: